Putting your website in front of the right people is a challenge to any solopreneur. No matter how good your website is, without quality traffic driven into it, generating website conversions will be tough or even not possible.
This could be limiting the potential of your website in helping you grow your business so, check this list of traffic acquisition methods that will give you an idea of other ways to bring people to your website:
1. Search Engine Optimization (SEO)
This is the process of making your website appear near the top of search engine results organically. Our web design services help in handling on-page SEO but if you need in-depth optimization to appear in search engine results, we suggest you consult an SEO specialist!
2. Pay-Per-Click (PPC)
Pay-Per-Click is a paid advertising method you can opt to if you want to be seen on search engine results pages along with organic search engine results. However, it could become costly with the amount of competition for many commercial keywords.
3. Social Media
With the power of social media to bring people together and create an engaged community, this could be a powerful tool to put your website in front of the right people a.k.a. your target audience.
4. Email Marketing
You can maximize your email marketing efforts by taking this as a chance to invite the people in your email list to visit your website.
Blog can be a great way to (1) show your expertise on your niche, (2) bring organic website visitors in, and (3) encourage your visitors to explore the other parts of your website. This could be an opportunity to show them your services, your results, and get them to know you more.
You see, there are several ways you can bring prospects into your own website – but I know that even if they are already defined, they are not easy to work on. However, when you succeed on this part of your marketing, the efforts will definitely pay off as you will get higher chances of conversion with an optimized website!